Cult Fashion: Why You Probably Shouldn't get Involved

Image One Source: Vogue

Fashion has always, in my mind at least, been able to show a person's ability to be truly loyal. Not only do people, myself included, develop a certain territorialism for certain designers, fashion houses, brands, etc.(fashion/brand territorialism: i.e.: I wear only Prada, Marc Jacobs, Rodarte, pants from Marni... you get the idea), people develop a cult level of loyalty that has gone past just wearing or being obsessed with a brand. For newer brands, this cult status obsession can be formed out of trends, for older, more established brands or fashion houses the cult status obsession is embedded into an individual as much as that brand/fashion house's fundamental values are embedded into their own identity. We are willing to stand by brands no matter what scandals they are facing. We trust that they will replace their last creative director (who has their own cult following) with someone who will strengthen the brand, breathe new life into it, or just keep their identity as expected.

With this in mind, what is going on with cult inspired fashion? I am not saying I do not like it, in fact I think it can be quite whimsical, but I think it is getting slightly lost in translation for some people. I do not know when it became cool to look like a human drone, wandering around with more crosses around your neck than there is inside a Catholic church, draped in black fabric cut at an angle, wearing velvet, dying your hair a really unappealing color, the list goes on.

I am not trying to be mean but this global obsession with looking dark has taken it from being cool to making it lame without a cause. For those of you who are guilty of this do you know why you wear what you wear? Because it looks like you are wearing it to get more hypes on lookbook.nu and that your real clothes are on your bed waiting to be put back on. Is there even a reason behind your look? You are not Bebe Zeva (whose look I do not particularly admire but you do have to give her credit, I mean have you seen how precise her eye makeup is?). I am not saying stop what you are doing either, just make it a little bit less generic, I am starting to lose hope. More simply put, if you are trying to wear a look from Pucci SS/12 you probably shouldn't unless it is from Pucci.